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Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.
Deposit Bonus Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with online bookmakers and casinos. Matched Bonus Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit.
The matched bonus has become the most searched bonuses in the online gambling industry and for a good reason too. No Deposit Bonus Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker.
They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money. Mobile Bonus The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight.
Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices. How We Calculate Football Margins Making a Deposit with Betting sites One of the key, and often overlooked, areas of a sports betting site is their deposit methods.
In an ideal world, the bookmaker will have many to choose from, including some of the bigger payment options available on the market. This is incredibly important for anyone who is doing any type of betting, whether this be sports betting, matched betting or something else. Paying via a debit card is one of the most used options and one that the majority of bookmakers accept. Alongside this, look out for bookmakers to accept a range of e-wallet payment methods including Paypal, Skrill, Neteller and more.
These are all commonly used by people online, both for betting and other purposes, and provide strong security. Rounding the payment methods off, look for alternative banking methods as a fall-back if you need them, these include being able to send a bank transfer rather than use your debit card. How to choose the best New Betting Site? Betting is very personal and what is good for you, may not be good for someone else.
Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom. Welcome Offer Choose the best bonus that you can find, and one that you will be able to use with ease.
Regular Promotions Look out for a bookmaker who offers regular promotions to their new customers. After taking advantage of a welcome bonus, they will want to keep you as their customer so you will find that the new betting websites all offer regular promotions to keep you happy. Betting Markets The first thing to look out for is to make sure that any new online bookmaker you are looking at offers the sport and markets that you already use.
Competitive Odds We all want to win as much as possible from our bookmaker and choosing the right one can make a big difference to your betting profit and loss. Look out for how good their prices are and also the margin they take out as their profit, find one with competitive prices and a low margin to give you the best chance of winning money.
If you are interested in watching the action then this is a fantastic initiative and one that you will use a lot. Look out for bookmakers that offer streaming services and what sports they will have live for you to watch, with bet and William Hill offering the standout service online with live betting alongside the action.
Betting Interface This really is up to your own personal choice, but look for a betting site that you feel comfortable using, you can navigate with ease and one that runs quickly without any long loading time. Mobile Betting Experience Pretty much everyone will encounter a time when they want to bet on their mobile, while some people will only bet on their mobile and not on any other devices.
No matter how often you use it, you never know when a good mobile site will be needed to make sure you check out what is available. Payment Methods Available This is one of the most important things to look out for when choosing the betting site you want to sign up with. You should always look for a site that offers payment methods that you know and trust, and preferably ones that offer methods where you already have an account.
For example, if you know and trust Paypal and you hold a Paypal account then a bookmaker that accepts Paypal would work really well for you. If a bookmaker only accepts methods that you do not have an account with already, this means that alongside opening up a new betting account, you will also have to open up an account with the payment provider too.
The good news is that a lot of new bookies accept various payment methods, with plenty to choose from. This helps most players find a method they trust and one that they already know how to use and have an account with, making the process of depositing and withdrawing much easier. Which Betting Sites Accept Skrill? Below you will find our list of the best new betting sites for Applies to first cash bet only.
Available once per customer. This offer cannot be combined with any other promotion. Casumo is up there as one of the best betting sites with slots and other casino games available too. Football and horse racing top the bill when it comes to the sports that are available to bet on at Casumo Sports, which also has markets for more minor sports like chess, bandy and futsal.
The Casumo special section highlights the price boosts and enhanced odds that are available for users but promotions and offers is not an area where this sportsbook excels. Also missing is an option to follow all the live-action through streaming. Many other top new betting sites have added this, so Casumo Sports might look to follow suit in the future.
In-play betting is possible regardless of the lack of live streaming. At Casumo Sports, there tend to be about 50 markets available for a live tennis match. A graphic showing live stats is handy to see how the game is progressing, but adding live streaming would be a step above. Customer service from this operator is easy to access through a live chat button that stays in the bottom-right corner of each page of the Casumo Sports site.
New UK customers only. Free Bet credited at qualifying bet settled within 35 days. Please gamble responsibly, www. As is often the case with new online sports betting sites in the UK, Luckland is yet to offer any sports streaming, but this is something that could be added at some point in the future. Luckland customers get access to a wide range of online casino games — including a variety of live casino titles — as well as the sportsbook, which will be a tick in the box for many people.
Some major payment methods accepted by most of the biggest and best online sportsbooks in the UK are missing too, with Luckland not currently accepting e-wallets such as Skrill and Neteller, nor cryptocurrency options such as Bitcoin that are getting a lot more popular.
Luckland is fully licensed and regulated by the United Kingdom Gambling Commission, which means it can be considered a safe and secure place to bet on sport and play casino games. Review Hollywoodbets — 6 Best New Betting Site Like many of the best new betting sites these days, Hollywoodbets is home to both an online casino and a sportsbook, which is handy for those who like to have a lot of betting options. Despite the all-American name of this site, Hollywoodbets is based out of South Africa.
While it only launched in the UK in mid, Hollywoodbets is one of the top betting brands in South Africa, which should assure new customers on the site that they are in very safe hands. The official betting partner of London-based football team Brentford, Hollywoodbets offers a range of tempting promotions such as best odds guaranteed on horse racing.
Unlike a lot of the top betting sites out there, Hollywoodbets runs this offer for racing in South Africa, as well as in the UK and Ireland. Acca insurance is also offered. A striking purple colour scheme at Hollywoodbets is backed up by a user-friendly design.
Customer service can be accessed through the live chat button in the bottom-left corner of all pages, while there is a decent range of live streams that can be accessed on this betting site. Football is the top sport at Hollywoodbets, as with most bookies, and big games often have hundreds of markets to pick from.
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Acca insurance is also offered. A striking purple colour scheme at Hollywoodbets is backed up by a user-friendly design. Customer service can be accessed through the live chat button in the bottom-left corner of all pages, while there is a decent range of live streams that can be accessed on this betting site.
Football is the top sport at Hollywoodbets, as with most bookies, and big games often have hundreds of markets to pick from. These include all the basics that sports fans would expect, as well as more unusual options such as the number of throw-ins that will be taken during a game. Away from football, Hollywoodbets has pretty much all the bases covered on its sportsbook while the odds tend to be quite good value on this site too.
Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1. Free Bets valid for 7 days. SBK was only launched quite recently after a long period of beta testing but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app. This is different from most new betting sites, which instead offer bonus money in exchange for making a deposit.
Other promotions at SBK include a variety of other risk-free bets that can be earned. SBK is not just a betting site as there is a social element included too. Users can provide their betting tips, with the most successful ranked in a leaderboard. It is possible to compete against friends and family too, which is something different from most new betting sites. Prices on SBK are very good compared to most of the other new sports betting sites on the market.
This is due to the fact they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites, due to the lack of a margin. Smarkets users who are familiar with the exchange will be able to flip between the two products from the company with ease. Newcomers will get to grips with the SBK app quickly as well, but it is not possible to browse odds without signing up for an account first.
Free bets expire in 90 days. Review Parimatch — 8 Best New Betting Site Established in in Ukraine, Parimatch has long been one of the largest betting companies in some parts of Europe, but only launched on the UK side in late MMA fighter Conor McGregor and boxing star Mike Tyson are among the big names that Parimatch has signed up to act as a brand ambassadors and build up its public profile. Parimatch is also the official sponsor of the esports club Virtus.
If the design of the Parimatch site appears to be familiar this is likely because it launched in the UK with a white-label deal with BetVictor. The layout and navigation are therefore very similar. However, because of the deal with BetVictor, any BV customers cannot get this welcome deal.
With more than 30 different sports to pick from — football and horse racing are two of the most popular, while the esports betting section is thriving — Parimatch has plenty of options to pick from. There are three main types of new brand: Full white label - Third party company provide the software, odds, etc. Semi-Independent - Third party company provide the platform and operate some or all of the features but the license is held by directly by the betting company.
Fully Independent - Operate and run their own sites, odds, services and features and hold their own license. Setting up as a white label is by far the cheapest way to launch a new site these days and therefore has become an attractive prospect for many investors.
One major problems with White Labels can be long term investment, you will often find a new white label looks great, is up to date and offers something unique when they launch but many can fall by the wayside as time goes on, with around half closing down in their first five years. New completely independent bookies are much rarer but are worth trying out when they do come along.
It takes a hell of a long time, a huge amount of effort and a ton of cash to set up a stand alone betting site. You will often find that most independents in the UK market are not 'new' as such, rather they are new to the UK market and may have been around for a long time but only recently acquired a UK license. This is the case with many brand that started in Scandinavia, Bulgaria, Romania, etc.
Banking, Markets, Features, Limits and Customer Service If you like to bet online using a bank card then you've got no worries as every online bookie accepts these. If however you like to use eWallets or other banking methods you may come unstuck with a new brand, if you want to bet with PayPal , for example, don't assume it will be available, especially with white labels.
Also don't assume that you will get the same types of limits, many new sites can have higher deposit and withdrawal limits as well as lower payout limits. Something to be aware of if you bet at the extremes. Equally you are probably not going to find the depth of market and features such as streaming and cash out from a new betting site as you would find from a long term established brand.
Then again this isn't always the case, especially with established brands newly licensed from abroad or those using fully integrated top end software packages such as SB-Tech. Customer service is probably the biggest issue with many new sites. In general if any of this concerns you it is really worth doing your research.
This is the reason why we have provided a varied list of the best new sites, some will be better at some things than others. Unique Aspects Reading above you might think what is the point in betting with a new site if the old bookies have so much more under the bonnet. Well bigger isn't always better and many long-term established brands have become stale, resting on their laurels at the top of the pile they have forgotten the most important aspect; the customer experience.
After all betting is supposed to be enjoyable, not just a profit driver for a betting company. What you tend to find with newer brands is they have a far more personal feel, with more focus on the user experience, loyalty and unique features or markets that give you something others don't. With many people now rejecting big faceless corporations there is a huge niche here for punters that want to feel like a person rather than a number. Many new operators also tend to be more focuses. Where as the likes of William Hill will try to do everything from lottery betting to horse racing, some new companies decide to focus.
Red Zone Sports, to look at one example, is a site that has all of the standard markets you expect but within that they have decided to focus on US Sports betting. Good US Sports markets are rare in Britain and so in a very short space of time, combining large markets and low margins with decent promos, RZS have become the go to bookie for betting on all things American.
UK Focused? Most established UK brands have always been UK companies, many going back to the old high street betting shop days. The problem with this is they all tend to provide the same old stuff. This is fine if you like to bet on 'traditional' UK markets but if you like to try out wagering on other weird and wonderful sports from around the world you can find even the biggest bookies very limited.
With many new sites coming in from abroad you can often find markets, features and promotions that you can't get with UK-focused operators. This means if you like to bet on things like Futsal, water polo, trotting, and the like, then you may be better off trying a European brand newer to the UK. Even if you like to bet on the traditional stuff you will often find that European bookies have greater depth of market when it comes to non-UK leagues and competitions.
How to Become a New Bookmaker Anyone who has ever placed an official bet on a sporting event or something like the name of a Royal baby will have come into contact with a bookmaker. As soon as bookmaking moved into the mainstream and shops were legalised on the streets of the UK, the individuality of the profession began to slip away in favour of mass marketing for the biggest firms. What the move online has done, however, is open up the profession of bookmaking like never before.
We know, for example, that gambling of some sort took place during the Paleolithic era. The reason that Ogden is given the credit as being the first bookmaker as we now understand the word is down to the system that he created to allow people to bet on the horses taking part in a race. Ogden looked at the entire field and came up with the notion of offering odds on each horse, meaning that people could be tempted into betting on horses that had less chance of winning because if they did win then the punter would earn more winnings.
We can infer this because the government introduced the Gaming Act in This prevented people from gambling in the UK anywhere except at a racetrack. The result was twofold: firstly more and more people began to attend racecourses, with the majority of money being made by the government-backed bookmakers who opened pitches on them.
Secondly, illegal betting shops began to spring up all over the country, mostly in dark and dingy parts of cities. An exception to that rule was a bookies run by Bella Thomasson , who is believed to have paid off local police officers in order to ensure that her shop was allowed to continue to operate.
The act legalised betting shops on the streets of Britain, though there were still plenty of restrictions in place. Even so, their popularity was confirmed when nearly ten thousand opened up within the first six months of it being legal to do so. It also managed to curtail the expansion of illegal bookies, thanks in part to the sheer amount of capital required to become a legal and official bookmaker.
Things remained much the same for the following thirty years or so, with the only major change being the way that betting shops were seen. They began to become part of the mainstream, accepted by most parts of society. For more read our dedicated page on the history of gambling and bookmaking. The result was a complete change in the tax law in the UK, instigated by the then Chancellor of the Exchequer Gordon Brown.
Another part of the review into the tax laws that took place in was a fresh look at the way that gambling was legislated in the United Kingdom, the offshoot of which was the Gambling Act and the introduction of the Gambling Commission. Gambling Commission licences were now needed for any bookmaker who wanted to operate in Britain, regardless of whether or not they were online or had physical shops where people could place bets.
There were still some loopholes, but these were tightened up with the introduction of the amendment to the Gambling Act which occurred in If you are interested the first official online bookmaker still going today is a brand known as Intertops, established in and online since You are probably wondering why you haven't heard of them? Well they don't have a UK license and so you can't bet with them on these shores, they are however quite big in Europe.
Yet one has outlasted pretty much all of them, having been founded in and still being in existence today. The company originally started life as a commissioning agent for horses that had been trained at Ladbroke Hall in Worcestershire, set up by two men named Schwind and Pennington. Pennington was actually a trainer of the horses and informed Schwind which ones to back. Life continued like that for the pair for some time until they were joined by Arthur Bendir in Bendir had the idea to not only back horses that had been trained at Ladbroke Hall but also bet against other horses, essentially meaning that the company acted as both bookmaker and bettor.
To begin with, they acted as bookmakers for high-class clients, usually comprised of members of the aristocracy and Royals. The new business model worked perfectly well until the outbreak of the Second World War, at which point their customer base began to slip away. The Steins were not the sort of people to rest on the laurels. They realised that the betting industry was ever-changing and that they would need to innovate as much as possible in order to keep growing.
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