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Of course, the timepiece would be a very cheap one, but many a parent will trade with you for the sake of getting a watch for his child. First Customer Package. The following plan will perhaps help to equalize trade, and also give you additional buyers: Suspend a package in some conspicuous part of your store with the announcement thereon that it will be given free to the first customer in the morning.
The Carpet Coupon. Publish that you will give a free carpet of a certain size and grade when a fixed amount has been traded. A square foot of a coupon represents a sum of money spent in the store—perhaps one dollar. The House Lot Coupon. A certain amount of purchased goods entitles one to a building lot, which, if in the country, need not be of great cost. Have the particular lots selected and advertised. Another plan is to offer the lot to the largest purchaser within a certain time—possibly five years.
This is a good way to hold on to customers. Price-Time Grade. A system like this would do—forty days full price; thirty days, two per cent. Sales Bulletin. Success brings success. If you are doing well, you may do better. Have a large bulletin board in front of your store, or near it, announcing your sales for the past week. Newspapers boom themselves in like manner by publishing their enormous circulation. Best Reason Prize. Six months before Christmas offer presents to all who will trade a certain amount before that holiday.
Birthday Calendar. Conspicuous Price-List. Display in your window a list of cut prices. Passers-by who cannot resist the opportunity of a bargain will come in, and often be induced to purchase the goods which are not reduced. The Early Discount. The Money-Space Counter. Have every lineal foot of your counters calculated at a certain rate of profit. If you find a department that does not pay, change methods or your goods, and if still unsuccessful drop it.
Many large dealers fail because they keep departments where the expenses are more than the profits. But if every foot of room pays only a little, the entire store must pay handsomely. It will be seen in the foregoing how every leading impulse in human nature is appealed to—curiosity and cupidity, honesty and economy, personal flattery and local pride. If, in addition to these powerful inducements to patronage, you combine shrewdness in buying and cautiousness in trusting, if your goods are excellent in quality and generous in quantity, if your place of business is neat and attractive, and your service marked by promptness and politeness; then it is impossible to fail; you have all the elements of prosperity, and are certain to be a great and successful merchant.
New articles in all lines of trade are constantly appearing. Inventors of mechanical appliances, authors of books, proprietors of patent medicines, introducers of something novel in groceries, and promoters of new departures in dry and fancy goods, are all anxious to have the public take their products and pay them in cash. The problem is how to introduce the article. However meritorious it may be, it is useless unless the people find it out. The following are believed to be unique methods of advertising: The Puzzle.
There is no better way to advertise. If men do not solve the puzzle, they will remember what is stamped on it. The Toy Imitation. Every boy wants one. As an advertising medium it was an immense success. Think of something as common and cheap as a cigar, get up an imitation for the children, have your enterprise stamped upon it, and it will go from one end of the land to the other. The Cartoon. Hit off some social craze, or give a witty representation of some matter of passing interest.
Drops of ink in this way are seeds of gold, and the harvest will be golden. The Conjurer. There are few things so attractive to the masses as the tricks of the sleight-of-hand performer. Barnum uttered at least an half-truth when he said the people liked to be humbugged. You can draw a crowd wherever there are people. When you have performed a few tricks, your climax should be a shrewd advertisement which can be worked into the last performance.
The Striking Figure. Make a figure of some animal or vegetable or other form, if your article will lend itself to such a work. The figure could be some prominent man, or represent an historic scene, or illustrate some popular movement. A dealer in confectionery had in his window a bicycle made all of candy. The Advertising Story. The latter must be brought deftly into the story, and the award should be based upon the merits of the literary production and the skill in the use of the advertisement.
Every competitor should be required to buy a small number of the articles, and the story should be published. The Word-Builder. The name ought to include at least a dozen letters, and there should be a set of rules for building words. Every contestant must buy your invention from whose title he is to build words. The Popular Pun. You make a pun upon some fad of the day, a hit upon some general craze, a piercing of some passing bubble, a political quib.
Something of this nature printed several times in the issue of the daily papers would make your venture known to everybody. The Political Guesser. The contestant must purchase one of your articles, and in this way hundreds of thousands may be sold.
Every presidential election is the occasion of the floating of many things by this scheme. The Geometrical Group. Pyramids, cones, circles, and towers, always draw attention. Some mechanical device whereby motion is produced will be sure to draw a crowd to your show window. The Pictorial Comparison. In this way the Royal Baking Powder Company pushed to the front, comparing with heavy black lines its product with the outputs of other companies.
The Open Challenge. Make it apparent that you are anxious, even clamorous, for a trial of your product against others. By this means you will establish yourself in the confidence of the public. The Remington Typewriter was boomed in this way. The Book Gift. Most Sunday-school superintendents would be glad to give away booklets of this kind if they could be obtained free of charge.
The books should contain a bright story, a few pictures, and, of course, a taking presentation of your wares. Sunday-school Supplies. You could in many cases present them, reserving large advertising space for yourself so as to net a good profit. The class of customers thus obtained would be the very best. Do not hope for large returns unless you are willing to spend money. Money is the manure that creates crops, the blood that makes fatness, the wind that fans fortune, the sap that runs into golden fruit.
On every article sold there is first of all the profit of the manufacturer, then of the wholesale dealer, and finally of the retailer. There is commonly a fourth, that of the freighter. If you keep a retail store, you must pay the man who makes the goods, the man who transports the goods, and the man who keeps the goods in large stock, and all this leaves you only a small margin of profit.
In the following plan you avoid all these costs, pay only for the raw material, and make the four profits yourself. You may begin your sales in your own home. If you have a large room fronting the street and near it, a little alteration will make it a veritable store.
Have a workroom in connection with your store. If your sales at first are small, you can put in your spare time in the making of your goods, and afterward as your custom increases you can employ help. The following articles are easily made. Many of them are novel, but all are salable if the store is properly managed. Household Ornaments. A home may be rendered attractive by a few simple ornaments that are very cheap.
Vines, grasses, etc. Few people know how to prepare these little curiosities, and many would esteem it too much trouble to get and arrange the material if they did know. But most of these persons would buy them if the materials were prepared, and the vines, etc.
You must have models of each kind in full growth in order to excite their admiration, and then you must have others in the initial stage for sale. Take pains to show the models, and explain the method of treating the plants and vines.
The following cost little, and can be sold for from to per cent. Some of your patrons will prefer to buy the models outright, and others to grow them themselves. Crystallized Grasses. Pour into an earthen jar and boil slowly until evaporated nearly one half.
Suspend the grasses in such a manner that their tops will be under the solution. Put the whole in a cool place where not the least draught of air will disturb the formation of crystals. In twenty-four to thirty-six hours take out the grasses, and let them harden in a cool room. For blue crystals, prepare blue vitriol or sulphate of copper in the same manner.
Gold crystals can be produced by adding tumeric to the alum solution, and purple crystals by a few drops of extract of logwood. Sell them at twenty-five cents a bunch. Leaf Impressions. You will then have a beautiful impression of the delicate veins and outline of the leaf. A sheet containing a dozen such leaves should bring you twenty-five cents; if arranged in a pretty white album, with a different kind of leaf for every page, the selling price should not be less than one dollar.
Vine and Trellis. Now with some small sticks or coarse splints construct a tiny trellis, which, if placed in the window, will soon find a customer. The Suspended Acorn. It will soon burst open, and small roots will seek the water; a straight and tapering stem, with beautiful, glossy green leaves, will shoot upward, and present a very pleasing appearance. Supply water of the same warmth once a month, and add bits of charcoal to keep it from souring.
If the leaves turn yellow, put a drop of ammonia into the water, and it will renew their luxuriance. Moss and Cone. Place in the center a large pine cone, having first wet it thoroughly. Then sprinkle it with grass seed. The moisture will close the cone partially, and in a day or two tiny grass spears will appear in the interstices, and in a week you will have a perfect cone covered with graceful verdure.
The advantage of this, as well as of the other pretty things in this section, is that they are fresh and green in the midst of winter, and people are attracted to the slice of spring in your window when the outside world is mantled with snow. The Tumbler of Peas. Tie a bit of coarse lace or cheese-sacking over it, and covering it with a layer of peas, press down into the water. In a few days the peas will sprout, the little thread-like roots going down through the lace into the water, while the vines can be trained upon a pretty little frame.
The Hanging Turnip. Fill the cavity with earth, and plant in it some clinging vine or morning glory. Suspend the turnip with cords, and in a little time the vines will twine around the strings, and the turnip, sprouting from below, will put forth leaves and stems that will turn upward and gracefully curl around the base.
Bleached Leaves. Steep the leaves about ten minutes, or until they are whitened. Remove them on a piece of paper and wash them in clean water. The Artificial Plant. Dye the piece the proper green color before cutting. After it is dried, prepare with gum arabic on one side to represent the glossy surface of the leaves, and with starch on the other to give the velvety appearance of the under side.
Use a fine goffering tool to make the veins and indentations. Glue the leaves to the stem, and place to advantage in your store window, where, if you have been skillful, they can hardly be distinguished from the leaves of a growing plant. If you are moderately successful, procure a book about household ornaments and artificial plants, and you will learn to make many more designs.
We have selected these because they are the cheapest and most easily made. All the above, except the albums, should sell for twenty-five cents. Remember that a great deal depends upon your taste in arranging, your manner of explaining, and your adroitness in recommending. You must be so in love with your plants as to be enthusiastic. In general, a lady succeeds in this work better than a gentleman. Section 2. Tea Dishes. At almost no cost, you find yourself established in the midst of dozens of clinging vines and pretty plants.
Now for the next step. Have a few appetizing tea-dishes in your window. Put out a sign, telling people that you will have every night certain fine and fresh table delicacies on sale. Delicious Ham. Put the ham in cold water, and simmer gently five hours. Set the kettle aside, and when nearly cold draw off the skin of the ham and cover with cracker crumbs and about three tablespoonfuls of sugar.
Place in the oven in a baking pan for thirty or forty minutes. When cold, slice thin and lay temptingly on large white plates. Deduct for shrinkage in boiling and waste in trimming one and one-half pounds, forty-five cents. Choice Tongue. Soak over night and cook for four or five hours. Throw into cold water and peel off the skin. Cut evenly and arrange attractively on plates, garnishing with sprigs of parsley.
Cooked meats should be placed in the show window under transparent gauze. In hot weather a cake of ice beneath will greatly tempt the appetite of the passer-by. Artificial Honey. There is a large profit in this where the customer is not particular about the quality; but if a better article is desired add less water and more real honey.
You can add a number of other tea-dishes as you learn what will sell. You must be guided by the taste of the locality, and when a dish does not sell well try another. Section 3. Suppose you now try a little pastry. If you can make a superior article, you will have a ready sale, but it is often difficult to introduce the goods.
It is sometimes a good plan to donate a cake to a fair, cutting the loaf into very thin slices, and giving them to leading ladies who may be present, superintending the matter yourself, and advertising that you will take orders. Angel Cake. Beat the whites to a stiff froth and beat the sugar into the eggs.
Add the seasoning and flour, stirring quickly and lightly. Beat until ready to put the mixture into the oven. Use a pan that has little legs on the top comers so that when the pan is turned upside down on the table after the baking, a current of air will pass under and over it. Bake for forty minutes in a moderate oven.
Do not grease the pan. Bake a sponge cake in a rather thin sheet. Cut into small oblong pieces the shape of a domino. Frost the top and sides. When the frosting is hard, draw the black lines and make the dots with a small brush that has been dipped in melted chocolate. Soft Gingerbread. Here is an excellent kind: Six cupfuls of flour, three of molasses, one of cream, one of lard or butter, two eggs, one teaspoonful of saleratus, and two of ginger.
You can sell this, when light and warm, almost as fast as you can make it. Four eggs, one half-pound sugar, two ounces butter, one pound flour, boiled milk, nutmeg, cinnamon, and a few drops of some essence. Beat the eggs and sugar and melt the butter and stir it in; then add a pound of flour and enough boiled milk to make a rather stiff dough; flavor with nutmeg, cinnamon, and a few drops of some essence; cut into shapes with tumbler or knife, and fry brown in hot lard.
When done, sift on fine sugar. Made fresh every day and placed temptingly in the window, they will sell fast. After you are well established, you should sell at least two dozen doughtnuts at a profit of a penny apiece, two cards of gingerbread at seven cents profit each, and three dozen dominos at a profit of five cents a dozen.
Total profit per day on three last articles in this section, fifty-three cents. Section 4. Sweetmeats and Confectionery. If you find that children are your best customers, you may cater yet further to their taste. Remember that your success depends upon your keeping choice articles. It is surprising how children find out the best candy stores, and how quick they are to discern between good and bad stock.
By making your own goods, you can sell a little cheaper than the dealers who have to buy. Walnut Candy. Boil two pounds of brown sugar, one half pint of water, and one gill of molasses, until a portion of the mass hardens when it cools. Pour the hot candy on the meats and allow it to remain until hard. Chocolate Caramels. Boil a quart of best molasses until it hardens when put in water.
Before removing from the fire, add four ounces of fine chocolate. Pour a thin layer into tin trays slightly greased. When it hardens a little cut into squares. You can sell these as low as thirty cents a pound, and still make a good profit.
Peppermint Creams. Work together into a stiff paste, roll, cut, and stamp with a little wooden stamp such as are bought for individual butter pats. Molasses Candy White. Two pounds of white sugar, one pint of sugar-house syrup, and one pint of best molasses. Boil together until the mass hardens when dropped in cold water, and work in the usual manner. Sell by the stick, or in broken pieces by the pound, half, and quarter. Blanched Almonds.
Let them stand in the water a minute, and then throw them into cold water. Rub between the hands. The nuts will be white as snow, and, if placed prominently in the window, very tempting. Sell by the ounce. Fig Paste. Chop a pound of figs and boil in a pint of water until reduced to a soft pulp. Strain through a fine sieve, add three pounds of sugar, and evaporate over boiling water until the paste becomes quite stiff.
Form the paste into a square mass, and divide in small pieces with a thin-bladed knife. Roll the pieces in fine sugar, and pack in little wooden boxes. Fig Layer Candy. Make sugar, egg, and water into a cream, and mold like bread. After figs are stemmed and chopped, roll a fig to one fourth of an inch in thickness. Place the rolled fig between two layers of cream, pass rolling-pin over lightly, and cut into squares of any desired size. Delicious, if well-made, and always salable.
Many cases could be given of persons who have kept small stores, and been supported solely by the little streams of coppers and nickels. They will flock to you like bees to a flower-garden. Section 5. Preserves, Pickles, and Jellies. We put these sweets and sours into one group because they sell best when in proximity. Almost everything depends upon the way they are put up. Here are a few of the most popular things in this line: Orange Marmalade.
Grate the yellow rind from one fourth of the oranges. Cut all the fruit in halves, pick out the pulp and free it of seeds. Drain off the juice and put it on to boil with the sugar. When it comes to a boil, skim it, and let it simmer for about fifteen minutes; then put in the pulp and grated rind, and boil fifteen minutes longer.
Put away in jelly tumblers. Sell large glasses for twenty-five cents; small, for fifteen. Brandied Peach. Take off the skins with boiling water. To each pound of fruit allow one pound of sugar, and a half-pint of water to three pounds of sugar. When the syrup is boiling hot put in the peaches, and as fast as they cook take them out carefully and spread on platters. When cool put them in jars and fill up these with syrup, using one-half syrup and one-half pale brandy.
This is a very choice brand, and will only pay you where you have customers who are not sparing of their money. Ox-heart Cherry. To each pound of cherries, allow one-third of a pound of sugar. Put the sugar in the kettle with half a pint of water to three pounds of sugar. Stir it until it is dissolved. When boiling, add the cherries, and cook three minutes. Put up in jars that can be sold for from twenty-five to fifty cents.
Pound Pear. Take the largest kind, Bartlett, Seckel, or any that have a delicious flavor. Pare the fruit, cut in halves, and throw in cold water. Use one pound of sugar for three of fruit, and one quart of water for three pounds of sugar. When the syrup is boiling take the pears from the water and drop into the syrup. Cook until they can be pierced easily with a silver fork. Fill the jars with fruit, and fill up to the brim with syrup, using a small strainer in the funnel, in order that the syrup may look clear.
Sell good-sized jars for fifty cents. Grape Jelly. Here is a good grape: Mash fruit in a kettle, put over the fire, and cook until thoroughly done. Drain through a sieve, but do not press through. To each pint of juice, allow one pound of sugar. Boil rapidly for five minutes. Add the sugar, and boil rapidly three minutes more.
Sweet Pickles— Apple, Pear, or Peach. For six pounds of fruit, use three of sugar, five dozen cloves and a pint of vinegar. Into each apple, pear, or peach, stick two cloves. Have the syrup hot, and cook until tender. Put up in attractive little jars with colored labels. Jars should sell for twenty-five cents. The red of the peppers against the white of the glass gives a very pretty appearance.
Small bottles that can be sold cheap will be the most popular. Pickled Walnuts. Put up in very small jars. Have a jar from which to give samples if the dish is not common in the place. There are a vast number of other fruits, vegetables, and nuts, which you can use as custom shall demand.
If you grow your own fruit and do your own work, the result is nearly all profit. If you have to buy the fruit, the selling-price should be such as to give one third profit. This is the per cent. Section 6. Toilet Articles. These have a perennial sale. They are not confined to any season or age. Most of them, especially the French makes, come high, but they are composed of a few simple ingredients, and can be made by any person of ordinary skill.
Here are a few of the best selling: Rose Oil. The oil will extract both odor and color. Strain, and put in little cut-glass bottles. Cologne Water. French Face Powder. Poudre de Millefleurs will do. Night-Blooming Cereus. Spirit of rose 4 ounces, essence of jasmine 4 ounces, tincture of tonka 2 ounces, tincture of civet 2 ounces, tincture of benzoin 4 ounces. In selling expensive perfumery, remember that the glass is cheaper than the contents, and you should therefore select thick bottles with small cubical space.
Tie pretty colored ribbons around the necks of the bottles, and put them, four or six together, in attractive boxes with the lids removed. You must in every way court the patronage of the ladies, and you can in some cases well afford to give a bottle to the leader of a social set with the understanding that she recommend it to her friends. Section 7. Varnishes and Polishes.
With your plants, meats, preserves, candies, and perfumery, you have already got much beyond your show-window. There are some things you can add for which the demand will not be great, but then the cost of making is small. Besides, the goods, put up in bright tin boxes with colored labels and built up in pyramids on your shelves, will give your store an artistic and attractive appearance.
Here are a few things that might profitably occupy your spare moments: Stove Blacking. Shoe Blacking. Let the mixture stand for eight hours, then add with vigorous and constant stirring four parts of the decoction of tan, eighteen of bone-black, and three of sulphuric acid, and pour the compound into a little tin boxes.
Cost, one cent per box; sell for five cents. Furniture Cream. Melt at a gentle heat, and pour the warm mass into a stone jar with six parts of rectified oil of turpentine. After twenty-four hours it should have the consistency of soft butter. Sell in small ten-cent boxes. Leather Polish. These are the varnishes and polishes that sell the most readily, but you must not think they will sell without advertisement, recommendation, and display.
Label them attractively, and tell just what they will do. It is well to have a little hand press so that you can print your own labels, and also some marking-ink for posters. Section 8. Soaps and Starches. Soaps are easily made and very profitable. Several firms have made fortunes in soap during the last few years. You can make just as good an article in your own home and reap all the profits. With starches, take pains to let your customers know that you have different ones for different kinds of goods.
Many use the same starch for all kinds of washing. You must show people that your starches are made especially for various kinds of garments, and that the effect will not be so good if the wrong starch is used, or one kind applied indiscriminately to all kinds of goods. Poland Starch. A little spermaceti will make it smoother.
When cold, put in pasteboard boxes and sell cheap. Glue Starch. Boil a piece of glue, four inches square, in three quarts of water. Put it in a well-corked bottle, and sell for a little more than Poland. Gum Arabic Starch. Pound to a powder two ounces of fine, white gum-arabic; put it into a pitcher, and pour a pint or more of boiling water upon it, and cover it well.
Let it stand all night, and in the morning pour it carefully from the dregs into a clean bottle, and cork it tight. Starch Luster. To produce this result, a little piece the size of a copper cent is added to half a pound of starch and boiled with it for two or three minutes. Now we will give you the whole secret.
The substance is nothing more than stearine, paraffine, or wax, sometimes colored by a slight admixture of ultramarine blue. You can buy it in quantities for a trifle, and sell it in little balls or wafers at a profit of per cent. Hard Soap. Simmer together and when thoroughly fused turn out in shallow pans so as to be easily cut. This costs little more than the labor and by being able to undersell rivals you should have a monopoly in soap.
The recipe is French suet nine parts, olive oil one part, saponified by caustic soda. Toilet soaps are also made of white tallow, olive, almond and palm-oil, soaps either alone or combined in various proportions and scented. The perfume is melted in a bright copper pan by the heat of a water bath. Section 9. Soft Drinks. You may now if you have a counter try a few soft drinks.
A soda fountain is expensive and perhaps would not pay at this stage, but you might try it when you have more capital and customers. First try. Root Beer. Ginger Pop. Pour over them three gallons of boiling water, when lukewarm, toast a slice of bread, spread it thickly with yeast and put it into the liquor.
Mix with it also the whites of two eggs and their crushed shells. Let it stand till next morning. Then strain and bottle. It will be ready for use in three or four days. Profits about the same as the last. Lemonade and Orangeade.
The tumblers for orangeade should be smaller than those for lemonade. Profits about two and one-half cents a glass. Have your counter for drinks as near the door as you can. Keep your bottles on ice. Make your lemonade to order, and let it be known that all your beer is home-brewed. Ask your patrons if they like it, and take kindly any suggestions they may make.
Let them know you want to please them. Section Dairy and Other Farm Produce. If you live in the country, or if your grounds are large enough, you can add immensely to your profits by keeping a cow, a pig, some poultry, and a few hives of bees. You will now need help—a boy to milk your cow, run on errands, and deliver goods; and a girl to help you in the work-room and to assist in the store.
Churn your butter till it is entirely free of the milk, salt it well and put it up in tempting balls, rolls or pats. A little finely-strained carrot-juice will give it a golden color without any disagreeable taste. For poultry, the Wyandottes and Plymouth Rocks are the best year-round layers. Get a small cheese-press, and if you find a good sale for your cheese, milk, and butter, add to your stock of cows.
Find out which of the three dairy products pays the best, and work accordingly. Invite people to taste your good things, and tell them that everything is homemade and fresh. Bees are perhaps the most profitable things in the world, as they entail no expense after the first outfit. Have honey both strained and in the comb as you learn the wants of your patrons. The pig will keep you in meat a large portion of the year, besides supplying to your store a limited quantity of nice white-leaf lard, which should be sold in little bright tin pails.
White Pork. People are glad to buy fresh-killed meat and to pay a good price for it when their ordinary purchases have been many days slaughtered, and often freighted a thousand miles. Poultry to Order. Have always a stock of fat fowls ready for market. Spring Chickens. Ramiro and other friends rushed him to the hospital, but Mitchell later died. Ramiro had stayed at the hospital and was taken into custody. Ramiro's attorney, Christopher Flohr, says Ramiro was initially arrested on a first-degree murder charge.
Flohr told Baltimore Circuit Court Judge Melissa Phinn that Ramiro was confronting substance abuse problems and had completed a day treatment program and had enrolled in a yearlong program. He argued that Ramiro should be spared prison to continue with the program. Judge Phinn compared the shooting to a friend causing another friend's death in a crash while driving under the influence.
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| Bet commercial | Put in a collapsible paper box, and tie with red or blue ribbon. Boil together until the mass hardens when dropped in cold water, and work in the usual manner. Drop the price when the demand falls, and always have in your mind some new article of home manufacture to take the place of that whose popularity is waning. In the following plan you avoid all these costs, pay only for the raw material, and make the four profits yourself. Book Covers. Shoe Blacking. |
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